Summary: The 360° Marketing Plan: What It Actually Looks Like (With Examples for Indian Brands) “360° marketing” is wonderful in principle, but how does it actually work? This blog demystifies it with a step-by-step launch plan for an imaginary Indian D2C brand—strategy, content, design, performance, and offline activations included f
Summary: YouTube Ads for Brands: The Least Overrated Growth Channel in 2025 YouTube is not just for creators—it’s a goldmine for brands as well. This post explores how YouTube Ads is beating other platforms in terms of reach, engagement, and ROI, especially in India. A read for D2C founders who are wondering where to make large be
Summary: Performance Marketing vs. Traditional Advertising: Why ROI-Driven Brands Are Switching This post breaks down why data-driven brands are switching from traditional advertising to performance marketing. With real-life examples, budget comparisons, and ROI-driven strategies, it shows startups and SMEs how to make every ad dollar
Summary: This blog post delves into how marketers and brands in India can craft a data-informed content marketing strategy with the aid of tools such as BuzzSumo and MarketMuse. From discovering trending topics to scoring your finished article, all steps are fueled by data—not intuition. We take you through an effortless workflow that co
Summary: This blog discusses how Indian brands can employ a 360 degree marketing plan to unify their offline and online strategy. It discusses the convergence of digital and content marketing, in-store experience, packaging, SEO, paid search, and tracking tools. The target? Creating a seamless omnichannel marketing experience that sparks awa